Tourism Product Development Workstream Coordinator

Project Context

This role sits within the Tourism for Ethnic Minority Women (T4EMW) component of the Aus4Equality GREAT 2 Project. The project works to improve economic opportunities for ethnic minority women through inclusive tourism development using a Market Systems Development approach.

The Tourism Product Development Workstream focuses on developing commercially viable tourism products, strengthening market linkages between communities and the private sector, supporting provincial destination management systems, and facilitating public–private–community partnerships that generate measurable economic benefits for ethnic minority women.

The Tourism Product Development Workstream Coordinator is responsible for ensuring that product development, private sector engagement, and partnership activities translate into measurable project results and documented evidence for key deliverables.

Role Overview

The Tourism Product Development Workstream Coordinator will manage the day-to-day implementation of tourism product development, private sector engagement, and partnership activities across Son La and Lao Cai. The role focuses on coordinating stakeholders, supporting commercialization of tourism products, facilitating public–private–community partnerships, and ensuring that activities contribute to measurable increases in tourism revenue, household income, and women’s economic participation.

This role is implementation-focused and requires proactive engagement with private sector partners, provincial authorities, and community stakeholders.

Key Responsibilities

1. Tourism Product Development and Commercialisation

·       Coordinate development, testing, and commercialisation of tourism products in pilot sites.

·       Conduct proactive outreach to tour operators, travel agencies, and tourism businesses to establish market linkages and product sales channels.

·       Coordinate pilot tours, market testing, and product refinement based on private sector feedback.

·       Work with communities and businesses to develop product pricing, packaging, and visitor experiences aligned with market demand.

·       Track participating tourism enterprises and collect data on tourism service revenue, bookings, and sales related to project-supported products.

·       Maintain records of participating households and tourism activities generating income (accommodation, guiding, handicrafts, food services, cultural experiences).

·       Support collection of gender-disaggregated data and household-level information on income and participation in financial decision-making.

2. Public–Private–Community Partnership (PPCP) Development

•     Facilitate collaboration between provincial authorities, private sector partners, and community groups to develop and implement tourism initiatives.

•     Support development of partnership agreements, cooperation arrangements, or joint activity plans between stakeholders.

•     Coordinate implementation of joint tourism initiatives involving government, businesses, and communities.

•     Document partnership activities, roles of partners, and outcomes for ethnic minority women, including income, employment, business participation, and leadership roles.

•     Maintain case studies and documentation demonstrating the economic and social benefits of partnership models.

3. Reporting and Knowledge Management

•     Maintain organised documentation and evidence for all tourism product development, partnership, and destination management activities.

•     Support baseline data collection and follow-up monitoring for tourism revenue, household income, and participation indicators.

•     Prepare regular progress updates and contribute to donor reporting.

•     Ensure that evidence is documented in a format suitable for project reporting, including partnership agreements, training records, tourism data, revenue data, household participation data, and case studies.

How We Will Measure Your Success

1. Economic Impact

•     Tourism products developed and brought to market.

•     Increase in tourism service revenue in pilot sites.

•     Number of beneficiary households participating in tourism activities.

•     Evidence of increased household income from tourism activities.

•     Evidence that women participate in financial decision-making related to tourism income.

2. Partnerships

•     Public–private–community partnerships established and operational.

•     Joint tourism initiatives implemented through partnerships.

•     Evidence of economic and social benefits for ethnic minority women.

3. Management and Coordination

•     Activities delivered on schedule.

•     Quality of documentation and reporting.

•     Feedback from private sector partners, provincial stakeholders, and communities.

Requirements

Education and Experience

•     At least 5 years of experience in tourism development, business development, private sector engagement, or project coordination.

•     Experience coordinating multi-stakeholder projects involving government, private sector, and communities.

•     Experience collecting or managing project monitoring data is an advantage.

•     Bachelor’s degree in a relevant field (development, public policy, economics, business, or related disciplines).

Skills

•     Strong coordination and project management skills.

•     Proactive and confident in business outreach and stakeholder engagement.

•     Organised and detail-oriented, with strong documentation skills.

•     Ability to work independently and take responsibility for achieving results.

•     Written and spoken English and Vietnamese required.

•     Strong interpersonal skills for managing relationships with consultants, government counterparts, and project team members.

Advantageous

•     You are proactive and comfortable meeting businesses and partners regularly

•     You can coordinate multiple stakeholders and keep activities moving

•     You can track data and maintain documentation for project reporting

•     You are comfortable working in both community settings and private sector environments

•     You can ensure that activities lead to measurable economic results, not just workshops or meetings